Our project is aligned with our company mission to Help Good People Do Great Things. We've been dedicated to this mission for 8 years with two brands - This Is Cartagena - www.ticartagena.com, a local direct to consumer platform for visitors to Cartagena and This Is Colombia, a Colombian destination management company with a social outlook. Our new initiative - This Is 4U (thisis4u.world - website under construction)- is designed to get travelers thinking about their journey and extending the travel experience backwards so that we can empower and invest in the destination, months, if not years, before the traveler actually visits the destination. Our intention is to build into the journey social impact projects that may take months or years to develop but will be paid for in advance by travelers planning their trip in a post-virus world - one in which they may not be able to travel for up to 6 months.